Pros Big battery. Large screen. Long usage và standby time. Decent UI. Fast autofocus. Cons So-so camera. Lots of noise. Slow fingerprint scanner.

While asus has always plied for the high-end smartphone space, it does not ignore the mid-range and affordable segments too. With the asus ZenFone 3, it has become harder for users khổng lồ pick-up the new flagship thanks lớn the higher asking price. Enter the sub-RM1,000 asus ZenFone 3 Max.

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If anything, it is a known fact that this pricing bracket for smartphones is an interesting spot khổng lồ be in. While it’s mostly filled with low-end entries, sometimes one can find more affordably priced mid-range smartphones. Of those that have launched in the last six months, the asus ZenFone 3 Max stands out . Priced at RM999, it has some pretty great features that asus thinks can differentiate it from the rest of the marketplace.


FYI, this is the 5.5in Full HD variant.

Let"s see how real that claim truly is.

Design: Bigger yet not Brighter

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The original hãng asus ZenFone 3 Max is 5.2in, making slightly lithe and easier to hold. This 5.5in take provides just the right amount of space for users as it occupies the space that the hãng asus ZenFone 2 once took up.

Even with the slightly bigger screen, somehow, this hãng asus ZenFone 3 Max is not one of the brighter IPS entries. Thankfully, pictures và videos still look vibrant & colourful.

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Like it"s primary brethren và predecessor, the hãng asus ZenFone 3 Max 5.5in comes with a dedicated "back, home, and app list" capacitive buttons. This means the entire screen, sans the bezels, is fully utilized. Oddly, và this is a huge disappointment for me, these primary interactive controls are not backlit, an odd move and one that makes it trickier for users khổng lồ engage when in dark locations.

Thankfully, the backplate material has a nice feel when touched, giving it a premium user experience. It also helps that its 8.3mm slim form factor provides some level of comfort when holding and handling the larger take on the hãng asus ZenFone 3 Max.

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Interestingly, the 16MP f/2.0 camera at the rear is regressed inside the body, ensuring any chance of the lens being scratched is minimized when this 5.5in asus ZenFone 3 Max variant is placed on the table. Of course, it is not 100% guaranteed.

On the left of the rear-facing main camera is a dual LED light that provides a pretty bright flash output when pictures are being snapped in the dark. As for the right side, there is a laze pointer that is used to lớn immediately correct the length between the back-mounted shooter and focused subject. Combined with the built-in Phase Detection Autofocus (PDAF), enables a fast & very accurate focusing experience when capturing a picture.

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UI & Launcher: Pure ASUS

As with other Google app android smartphones, the asus ZenFone 3 Max 5.5in comes with its own UI, the asus ZenUI. Based off Google android 6.1 Marshmallow, it offers a decent user experience. Personally, I love it just because it comes with an app drawer.

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Oddly, the menu icons feel over-sized và looks lượt thích it had been the brainchild of a Fischer Price team. It definitely can be improved.

Performance: Responsively Decent

Having spent two weeks with the hãng asus ZenFone 3 Max, it is undoubtedly fast & responsive. This is even after prolonged usage. Apps launched mostly immediately when engaged. In fact, the 3GB RAM và Qualcomm Snapdragon 430 Octa-Core di động processor combination really outdid itself as the optimisation work that hãng asus engineers carried out have phối the bar really high.

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There is one big minus during my nhận xét run, a finding that I am very disappointed with. Where the brochure claims the fingerprint unlocking process takes only 0.3s, real life use confirmed that hardly ever happens and often times this asus entrant would only recognise my fingerprint a few seconds after I engage it.

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As for gaming, all of them launched & played well enough. 99% of the time, they all run smoothly with very little or no lag or stutter. This is even when I play intensive 3d games.

In terms of heating issues, the hãng asus ZenFone 3 Max does get warm with heavy use though it is still comfortable lớn hold and does not become lượt thích a heated iron.

Camera: Fast with Mixed Results

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Let"s gloss over the fact that the laser autofocus on the asus ZenFone 3 Max is no pushover. Indeed, I really love the built-in laser pointer at the rear-plate and how it helps the rear-loaded main camera snap pictures quickly.

Personally, I"m more partial khổng lồ how I can use it as a ruler to lớn detect the distance of an object as it acts as a great tool for those who work on building projects & work-sites.

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Options wise, the camera ứng dụng is loaded out with a number of features like HDR, low-light mode, và manual. On its own, the photo-taking tiện ích is intelligent enough và can detect the environment it is in so as to lớn properly suggest what mode can be used.

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For all these bells & whistles, the picture unique is sub-par and, truly, is nothing to shout about. With HDR turned on, most pictures look good, they tend to lớn suffer from a lot of noise. This is a surprising find considering that the camera is only limited lớn ISO 1600. That means the sensor is not really working lớn the specs on paper và falls short, way short, of its delivery.

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Oddly, I can’t change the aperture in manual mode and, mostly, ended up with f/2.0 for all of my shots. This is not good ASUS, not good at all.

Battery: Long Lasting

When asus decided to go with a 4100mAH for the asus ZenFone 3 Max, I wholly tư vấn the move. Even if it is just a mid-range điện thoại with a medium chipset và a mildly large screen, the overall battery life is really awesome. Asus claimed, on paper, that this 5.5in asus ZenFone 3 Max variant has a standby time of 38 days even!

For real world use, I managed to lớn push it till three full days of use. It could"ve gone another day for sure if I had not been forced lớn re-charge the asus ZenFone 3 Max when it wanted to execute a critical update.

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Those who don"t lượt thích to bring a powerbank around, this hãng asus entry is perfect as it can be used khổng lồ charge up other devices. In being confident with this feature, hãng asus has included an OTG cable that allows other devices khổng lồ juice up as well and allow other USB devices lớn jack in to lớn transfer content.

Conclusion: Better than Expected

Since the asus ZenFone 3 Max is priced at RM999, I really didn"t expect much from it. After prolonged use, it performs way better than I would ever have guessed. Apps run smoothly and quickly, proving that 3GB RAM is more than enough for those who love to lớn multi-task and xuất hiện loads of apps or browser tabs at the same time.

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With great looks and having the cool ability to recharge other devices, the asus ZenFone 3 Max is, indeed, a decent entry. If anything, it would be hard to find another sub-RM1,000 điện thoại cảm ứng thông minh that performs similarly.